A Canada Summer Jobs Employment Opportunity

Application Deadline: Monday, July 26 at 11:59pm

See also: Call for Applications: Artsweek 2021 Associate Producer, Call for Applications: Artsweek 2021 Festival Producer

Under the Canada Summer Jobs guidelines, this opportunity is for people who are aged 15 to 30 years (inclusive) at the start of employment. Candidate must be Canadian citizen, permanent resident or a person upon whom refugee protection has been conferred, and who is legally entitled to work in Ontario. This position is being funded by the Canada Summer Jobs program, a component of the Youth Employment and Skills Strategy.

Artsweek is a biennial arts festival produced and presented by the Electric City Culture Council (EC3) in Peterborough, Ontario.

This job offers an opportunity to work directly with the Artsweek Festival Producer, Associate Producer and Electric City Culture Council (EC3) staff, skilled volunteers and Board members to assist in the design, and delivery of an Audience Development Campaign for the 2021 festival, including a strategic outreach campaign to marginalized communities who have specific barriers to accessing arts, culture and heritage experiences and opportunities. This project aims to create a high-profile, vibrant picture of the Artsweek 2021 Festival and change up the audience profile. The Festival brings new work by local artists to new audiences and features more than one hundred artists in 30 different events. All events are free.

Artsweek 2021’s programming and presentation takes COVID-19 into consideration.

The Audience Development Campaign includes:

  • Enhancing the profile of Artsweek 2021 and increasing audience participation in the festival’s 30+ events through the development and delivery of a comprehensive marketing and communications plan.
  • Developing marketing initiatives that will connect arts, culture and heritage organizations with each other, breaking down silos and building networks and bridges to broaden public inclusion in the festival at a variety of unexpected locations and cultural and social divides.
  • Creating specific vehicles, cross-sector networks and opportunities that welcome the following groups into festival activities and adopting tools and approaches for effective engagement and inclusion: persons with disabilities, newcomers to Canada, Indigenous peoples, members of visual/racialized minorities, youth, LGBTQ2 community, people with social or employment barriers including literacy and numeracy and mental health challenges.

Duties will include:

  • Undertaking primary research on the target groups and developing contacts and relationships with the key organizations that represent or work with them.
  • Updating databases for broadcast and social media campaigns.
  • Developing and delivering on-site promotional tools and peripheral marketing tools.
  • Organizing media conferences (media kits, teasers, etc.) and social media campaigns including promotional contests.
  • Supporting the production of video documentation and other digital promotional vehicles.
  • Participating in the planning of special events to engage a broader public and promote awareness, as well as other customized strategies including workshops, tours, enhanced cultural passports, relaxed performance toolkits, etc. for target groups.
  • Assisting with the design and delivery of these campaigns across multiple digital, broadcast/narrowcast and print platforms (developing plans, editing text, sourcing and selecting photos, establishing release schedules, making videos, managing databases, organizing volunteers) and documenting and archiving campaign materials in both digital and print formats.
  • Planning a ‘presence’ for Artsweek and the arts, cultural and heritage community in non-traditional venues and events including agricultural fairs and culturally based community festivities (booths, ticket giveaways, talks, etc.).

Skills and Qualifications

  • Excellent written and oral communications skills
  • Familiarity with marketing tools and campaign design
  • Familiarity with simple database management, Excel, Mailchimp, etc.
  • Solid knowledge of using social media platforms particularly Facebook, Instagram and Twitter, as well as video and other graphic tools
  • Experience with other promotion tools in marketing campaigns
  • Ability to work independently or in a team
  • Capacity to plan and deliver multiple projects from beginning to end
  • Ability to work effectively independently, as well as in a team
  • Passion for and knowledge of the arts and the Peterborough community a definite asset
  • Attention to detail and strong strategic fore sighting capacity
  • Capacity to work from a home office and onsite in different venues
  • Driver’s licence and regular access to a vehicle and asset

The Electric City Culture Council is an equal opportunity employer and encourages applications from self-identified members of marginalized/racialized communities (visible and invisible) including Indigenous people, Deaf people, people with disabilities, new Canadians, and those identifying as LGBTQ2+.

35 hrs. per week, including some evenings and weekends (flexible)

Duration of Contract
August 9 to October 3, 2021

Rate of Pay
$16.00 per hour

To Apply
Applications accepted by email only to infoartsweek@gmail.com with subject line ‘AW 2021 Marketing and Communications Associate.’ Please include resume/CV, cover letter explaining why you are interested in and qualified for this position, and the names and contact information of three references.

Gabe Pollock
EC3 Program Coordinator and Research Lead
(705) 749-9101


For more information please visit: www.artsweekpeterborough.ca and www.ecthree.org.

About Artsweek
Artsweek is Peterborough’s biennial, multidisciplinary festival of the arts, a celebration of art in many forms, including music, media arts, visual arts, literary arts, puppetry and kid’s programming, theatre, dance, and performance of all kinds, unfolding in public spaces and art venues across the City. Artsweek brings new work to new audiences in unexpected ways, supports original creation by local artists, and celebrates Peterborough as an innovative, creative community with a vibrant arts scene. Artsweek 2021 is produced and presented by the Electric City Culture Council (EC3).

About EC3
The Electric City Culture Council is an arm’s length, not-for-profit arts organization providing programs and services that support the development and sustainability of the arts sector in Peterborough and the surrounding region.